Sequelize hooks not fired

I'm trying to use Sequelize beforeCreate hook to create Card instance for my User. For some reason hook is not fired:

"use strict";

module.exports = function(sequelize, DataTypes) {
  var User = sequelize.define("User", {
    email: DataTypes.STRING,
    hash: DataTypes.STRING(1024),
    salt: DataTypes.STRING(512),
    activationKey: DataTypes.STRING,
    resetPasswordKey: DataTypes.STRING
  }, {
    hooks: {
      beforeCreate: function(user, options, cb) {
        console.log('[ORM]: hook `beforeCreate` for model User...')
        models.Card
          .create({
            name: user.name,
            url: null
          })
          .then(function(card) {
            user.addCard(card).then(function() {
              cb(null, user)
            })
          })
          .catch(function(err) {
            console.log(err)
            cb(null, user)
          })
      }
    },
    classMethods: {
      associate: function(models) {
        // associations can be defined here
        User.hasMany(models.Card)
      }
    }
  });

  return User;
};

Testing:

db.sequelize.sync().then(function() {
  console.log('[INFO]: database synced')
  User.create({
    email: "helloworld@example.com",
    name: "John Dow"
  })
});

User is created, but Card — not, hook is not fired:

[INFO]: database synced
Executing (default): INSERT INTO "Users" ("id","email","updatedAt","createdAt") VALUES (DEFAULT,'helloworld@example.com','2015-04-20 09:22:50.388 +00:00','2015-04-20 09:22:50.388 +00:00') RETURNING *;

Any ideas, what I'm doing wrong? Thank you!